Applying proven skills with a human touch
Matthew Froggatt
Background and experience
Matthew brings a wealth of leadership experience across marketing services, digital transformation and governance.
He most recently served as Executive Chair at Commetric, the AI-driven media analytics agency. Prior to that, he was Chief Strategy Officer at Kin + Carta (now Valtech) and Global CEO at Strat7 Incite.
His early career was spent in the disruption and rapid consolidation of the global consumer insights industry: managing clients, developing products, integrating and leading international teams and running P&Ls.
Approach
Most businesses don’t need another big ego in the room. But they do benefit from clear thinking, constructive challenges and proven models.
Matthew builds strong client relationships based on empathy, intellectual curiosity and practical support. This creates trust and momentum.
He then deploys bespoke frameworks and templates, customised for the specific situation, to make real and rapid progress. Read more about how he’s helped clients here.