Bridging the aspiration gap.
We help start-ups and scale-ups create and deploy evidence-based strategies, turning ambitions into reality. Learn more…
From dreaming to delivering.
Start-ups and scale-ups are seldom short of good ideas. The challenge is often planning, prioritisation and execution.
This starts by writing things down: helping you see where there are conflicts and contradictions in your thinking, and the implications of the choices you will need to make to resolve them.
We help you break down complex problems into simple time-based plans of action.
Entrepreneurs are people who see problems and quickly find solutions. But this approach doesn’t always work for your own challenges.
Whether it’s sales management, tactical pricing tools, client feedback or people management, we provide you with proven shortcuts.
This means your own time is focused on those unique activities where you can deliver the highest value.
How we help.
Project-based consulting
Some of our clients need specific jobs done: a planning exercise, a client outreach programme or a revamp of the sales funnel management tools.
We provide ad hoc services on a fixed fee or time-based basis as required.
Coaching and mentoring
Smaller businesses often have lynchpin people - even the founders themselves - who can’t get the support they need from within the team.
We are an independent partner - an understanding but critical friend - to give you the guidance you need.
NED and fractional CxO
The senior team may need incremental skills and experience, but feel a new full-time hire is expensive and represents too much risk, financially and culturally.
We act in a variety of NED and fractional executive functions to deliver affordable leadership and support.
Client: Leadership consultancy
Facilitated and documented three-year planning, articulated a target business mix and supported successful founder transition.
“Matthew helped us crystallise where we wanted to go as a business with clear advice, practical tools and a collaborative hands-on approach to making it happen.
“With a deep understanding of strategy, offer, sales and finance, he blends big picture thinking with pragmatic solutions.”
Chris Martin: Managing Director at Will It Make The Boat Go Faster
Client: Media analysis
Executed customer feedback and planning processes as a NED, then oversaw the development of an AI-driven portfolio in a part-time executive role.
“Matthew was an extremely professional Executive Chair and led Commetric successfully through a key business transition, driving AI product innovation and governance improvements with skill, integrity, intelligence and wit.”
Tony Burgess-Webb: Co-founder at Commetric
Client: Digital consultancy
Supported and coached founders in business oversight, planning, governance and leadership.
"Matthew has a rare ability to understand the nuance of leadership while staying practical and solutions-focused, bringing founders with him through a mix of diplomacy, rationality, and emotional intelligence: it’s that human understanding that makes the real difference.
“His advice around governance and future planning has been consistently sharp and actionable for leaders across the business.”
Tudinh Duong: Co-founder and CEO at Made by ON
Client: Mobile data
Advised founders on strategy, proposition and industry insights as they prepared the business for sale.
“As entrepreneurs new to the particular industry, we needed deep perspectives on the market and how we could maximise relevance for potential customers.
“Matthew’s support and advice was always thoughtful, clear and practical, delivering value while respecting the different skills and personalities in the team.”
Chris Kahler: Co-founder at Qriously